Rentorce Privacy Policy
This Privacy Policy explains how Rentorce Platform Inc. collects, uses, discloses, and safeguards your personal information when you visit our website, utilize our apartment matching tools, submit tour inquiries, or subscribe to rental alerts.
No Sale to Data Brokers
Rentorce does not sell personal information to data brokers.
Purpose-Bound Sharing
Information may be disclosed to property owners, landlords, property managers, and service providers when necessary to provide requested rental services.
Data Safeguards
Protected by administrative, technical, and physical safeguards designed to protect personal information.
1. Introduction & Scope
Welcome to Rentorce (accessible at https://rentorce.com), operated by Rentorce Platform Inc. ("Rentorce", "we", "us", or "our"). Rentorce is a United States rental housing discovery and apartment matching platform designed to connect prospective tenants with residential rental properties, landlords, leasing agents, and property management teams across American cities.
This Privacy Policy applies to personal information collected through our public website, interactive apartment finder funnel, tour booking requests, newsletter subscription forms, and any administrative interfaces or communication channels maintained by Rentorce.
By accessing or using Rentorce, you acknowledge the data collection, use, and disclosure practices described in this Privacy Policy. If you do not agree with our practices, please do not access or use our services.
2. Information We Collect Directly from You
We collect information that you voluntarily submit when interacting with our platform tools, completing pre-qualification questionnaires, requesting an apartment tour, or subscribing to updates:
A. Contact & Identity Information
- Full Name: Collected to personalize your rental inquiry and register your appointment with property managers.
- Email Address: Used to transmit tour confirmations, apartment availability alerts, newsletter updates, and communication regarding your inquiry.
- Telephone Number: Collected so leasing personnel or property managers can coordinate apartment tour confirmations and verify contact details.
B. Housing Preferences & Pre-Qualification Criteria
When using our Apartment Finder Funnel or inquiry forms, you provide specific criteria so we can match you with available apartment units:
- Target Location: City, state, neighborhood, or ZIP code where you desire to live.
- Budget Boundaries: Minimum and maximum monthly rental target budget.
- Unit Layout Specifications: Desired bedroom count (Studio, 1BR, 2BR, 3BR+) and bathroom count.
- Household Size: Number of adult and minor occupants planning to reside in the home.
- Pet Status & Details: Whether you have pets, species, breed, and weight (used to match with pet-friendly buildings).
- Furnishing & Amenities: Need for furnished units, private kitchen requirements, laundry, parking, and specific property features.
- U.S. Residency Status & Age Category: General parameters requested by property management partners to assess rental qualification and household composition.
- Self-Reported Credit Range: General credit score tier (e.g., Excellent 720+, Good 660–719, Fair 600–659, or Needs Work/Co-signer). Note: Rentorce does not pull official credit reports or collect Social Security Numbers on public inquiry forms.
C. Tour Scheduling Details
- Tour Format: In-person physical walkthrough or live virtual video walkthrough.
- Requested Date & Time Window: Desired appointment scheduling slot.
- Special Inquiries / Notes: Specific notes regarding move-in timelines, accessibility requests, or questions for the leasing office.
D. Newsletter & Notification Subscriptions
If you subscribe to "New Apartment Alerts & Newsletter" via our footer or homepage modules, we store your email address along with the timestamp of your subscription to deliver periodic updates on freshly listed rentals and housing tips.
3. Information Collected Automatically
When you browse Rentorce, our web servers and analytics tools collect certain standard technical and diagnostic data:
- Browser and Device Characteristics: Browser type and version, operating system, device manufacturer/model, and screen resolution to ensure responsive layout rendering.
- Approximate Location Data: Non-precise geographic indications (country, state, or metropolitan area derived from IP address) to display geographically relevant apartment listings. We do not collect precise GPS coordinates without your consent.
- HTTP Request & Referral Information: The Uniform Resource Locator (URL) of the website that referred you to Rentorce, requested page URLs, click timestamps, and server response codes.
- Administrative Security Audit Logs: For authenticated system administrators accessing the admin console, we record IP addresses, user agents, action timestamps, and modification logs to protect system integrity and maintain accountability.
4. Google Analytics 4 & Tracking Technologies
Rentorce integrates Google Analytics 4 (GA4) (Measurement ID: G-LNBHKWE17R), a web analysis service provided by Google LLC.
GA4 uses small text files (cookies) placed on your device to help us evaluate website traffic, track user engagement trends (such as time spent on listing pages and funnel conversion steps), and improve platform performance.
Analytics Usage & Information Handling:
Rentorce uses Google Analytics 4 to collect aggregate, non-identifying usage statistics to evaluate website traffic and improve user experience. We do not transmit your name, email address, telephone number, or specific housing questionnaire answers to Google Analytics.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some website preferences or functionality.
6. How We Use Your Information
We process the information we collect for legitimate business purposes:
- Apartment Matching & Pre-Qualification: Analyzing your budget, location preferences, household size, and pet requirements against active inventory to match you with suitable rental options.
- Tour Coordination & Scheduling: Transmitting your tour date preferences and contact information to property leasing managers to book in-person or virtual walkthroughs.
- Direct Communications: Reaching out via email or phone to confirm appointments, provide status updates on rental requests, or answer customer support questions.
- Alerts & Marketing (Opt-In): Sending newsletters and alerts regarding newly available apartments to subscribers who requested updates.
- Platform Reliability & Security: Detecting, preventing, and mitigating fraudulent inquiries, spam submissions, security vulnerabilities, and unauthorized administrative access.
- Legal Compliance: Complying with applicable legal obligations and recordkeeping requirements.
8. Sale of Personal Information
Rentorce does not sell personal information to data brokers.
We do not sell consumer names, telephone numbers, email addresses, or rental pre-qualification information to third-party data brokers or marketing aggregators for monetary compensation.
Personal information submitted through our platform may be disclosed to property owners, landlords, property managers, and service providers when necessary to provide requested rental-related services, such as coordinating apartment tours, processing inquiries, and evaluating housing fit.
9. Data Retention & Lifecycle
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, provide requested services, resolve disputes, and comply with legal or recordkeeping obligations:
- Renter Inquiries & Pre-Qualification Records: Retained for as long as necessary to fulfill housing search and tour coordination services, communicate with property managers and prospective renters, resolve disputes, and maintain business records.
- Newsletter Subscriptions: Retained until the user unsubscribes or requests deletion.
- Administrative Security Audit Logs: Retained as necessary for security monitoring, fraud prevention, and system integrity.
- Local Session Data: Maintained temporarily in your browser during your active session and cleared automatically when you close your browser tab.
10. Data Security & Storage Architecture
We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, or destruction:
- Transmission Safeguards: Communications with our website are conducted over HTTPS connections designed to protect data during transmission.
- Access Controls: Access to inquiry records is restricted to authorized personnel who require access for legitimate operational purposes.
- Administrative Protection: Administrative access interfaces utilize authentication mechanisms with secure HTTP-only cookie safeguards.
- Payment & Financial Instruments: We do not collect or store credit card numbers, bank account routing numbers, or Social Security Numbers on our public inquiry forms.
While we implement reasonable safeguards to protect personal information, no internet transmission or electronic storage method is completely secure.
11. Communications & Email Preferences
Depending on your usage of Rentorce, you may receive the following types of communications:
- Transactional Communications: Email notifications confirming your apartment tour appointment or responses to customer service inquiries. You cannot opt out of critical transactional messages relating directly to your active inquiries.
- Rental Alerts & Marketing Newsletters: Updates about newly listed apartments matching your criteria or rental market tips. You may opt out at any time by clicking the "Unsubscribe" link present in any marketing email or by sending a request to leasing@rentorce.com.
12. Your Privacy Rights & Choices
Rentorce provides users with transparency and control over their submitted personal information. Depending on applicable law, you may have the right to:
- Request Access: Receive confirmation of whether we process your personal data and obtain a copy of that data.
- Request Correction: Request updates or corrections to incomplete or inaccurate housing inquiry data.
- Request Deletion: Request the deletion of your contact details and inquiry records from our active databases, subject to applicable recordkeeping exceptions.
- Withdraw Consent: Revoke consent to receive apartment alerts or newsletters at any time.
To exercise any of these rights, please email our leasing team at leasing@rentorce.com with the subject line "Privacy Rights Request". We will verify your request and respond in accordance with applicable legal requirements.
13. California & State Privacy Rights
If you are a California resident and applicable California privacy law applies to Rentorce, you may have certain privacy rights regarding your personal information. Similar rights may also apply to residents of other states with applicable consumer privacy legislation:
- Right to Know / Access: The right to request confirmation of whether we process your personal information and to access the specific pieces and categories of personal information collected about you, the sources of collection, the business purposes for collecting it, and the categories of third parties to whom it is disclosed.
- Right to Delete: The right to request the deletion of personal information collected from you, subject to certain legal exceptions.
- Right to Correct: The right to request the correction of inaccurate personal information that we maintain about you.
- Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal information, where applicable. As stated in this policy, Rentorce does not sell personal information to data brokers.
- Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information to that which is necessary to perform services or provide goods reasonably expected by an average consumer, where applicable.
- Right to Non-Discrimination: The right not to receive discriminatory treatment from us for exercising any of your privacy rights.
14. Notice for California Residents (Shine the Light)
Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who provide personal information in obtaining products or services for personal, family, or household use may request information about customer information we shared, if any, with other businesses for their own direct marketing uses.
Rentorce does not disclose personal information to third parties for their own direct marketing purposes without your consent.
Do Not Track (DNT) Signals: Standard web browsers offer a "Do Not Track" header setting. Currently, because no universal industry standard exists on how DNT signals should be interpreted, our systems do not respond to DNT browser signals.
15. Children's Privacy
Protection of Children's Privacy
Rentorce is not intended for or directed to children under the age of 13. We do not knowingly collect or solicit personal information from children under 13 years of age.
If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete that information from our systems promptly. If you believe that a child under 13 has provided personal information to Rentorce, please contact us at leasing@rentorce.com.
16. Third-Party Websites & External Content
Our website may contain hyperlinks to third-party websites, including external property management portals, application portals, local utility providers, and maps services.
Rentorce exercises no control over the privacy practices or content of third-party platforms. We encourage you to review the privacy statements of any external websites you visit.
17. Equal Housing Opportunity
Rentorce supports equal housing opportunity. We conduct our business in accordance with the principle that all prospective renters should have equal access to rental housing opportunities.
We do not unlawfully discriminate against any prospective tenant on the basis of race, color, religion, sex, national origin, familial status, disability, or other characteristics protected by applicable federal, state, or local laws. Our qualification tools are designed to assist prospective tenants in finding available rental units based on their self-stated preferences, budget, and housing requirements.
18. Changes to This Privacy Policy
We may periodically revise this Privacy Policy to reflect modifications in our data practices, additions of new website functionality, or updates in legal requirements.
Any changes become effective upon posting the updated policy to this URL, with an updated "Last Updated" date indicated at the top of this document. We encourage you to review this page periodically to remain informed about how we handle your information.
19. Contact Us & Privacy Requests
If you have questions, comments, or requests regarding this Privacy Policy or wish to exercise your data protection rights, please contact our leasing and privacy team: